Subtitles and captions are texts that convey the speech and sounds in a video. While a lot of people believe they are similar, there is a clear distinction between the two. Subtitles are used primarily to translate dialogues in another language while captions can be used for conveying sound effects, background noises or mood in addition to translating the dialogue.
Subtitles and captions have many benefits for businesses and individuals who wish to create videos that help them reach out to new audiences, increase engagement levels with existing viewers and improve SEO ranking. Some of these benefits include:
Adding subtitles and captions to your videos makes them accessible to viewers who are deaf or hard of hearing. This means that you can reach a wider audience with your content.
Subtitles and captions can also help viewers who speak a different language than the one your video is in, or those who have difficulty understanding spoken English. Plus, adding subtitles and captions to your videos makes them more searchable on YouTube and other video sites.
Subtitles help viewers understand and retain information from your videos better than if they were just watching and listening without any text. This is especially beneficial for educational, training, or product demo videos. Moreover, adding subtitles and captions to your videos can make them more accessible to people with cognitive disabilities.
Subtitles and captions can also help keep viewers engaged with your videos. Research has shown that adding subtitles can increase video engagement by up to 12%. This is likely because subtitles and captions make it easier for viewers to follow along with the audio and video.
Search engines can’t watch or listen to your video, but they can index the text in subtitles and captions. This gives you a better chance of ranking higher in search results.
Adding subtitles can also help boost your SEO. Search engines can’t watch or listen to your video, but they can index the text in subtitles and captions. This gives you a better chance of ranking higher in search results and making your videos more searchable. As a result, you may get more views and traffic to your videos from organic searches.
Subtitles and captions both can make your videos more shareable on social media and other platforms. This is because viewers can watch and understand your videos even if they don’t have the sound on. Additionally, adding subtitles to your videos makes them more accessible to people with different disabilities, which can make them more likely to be shared.
Subtitles and captions help make videos more accessible on mobile devices. This is important because viewers are more likely to watch videos without sound on their mobile devices than on desktop computers. Adding subtitles and captions ensures that viewers can still understand and engage with your content even if they’re watching without sound.
Subtitles and captions make it easier for viewers to understand the information in your videos, which can help them better understand your product demonstration exam or services. This is especially important for companies whose target audience includes people who may not speak English fluently, such as international companies making their first foray into the US market, or non-native speakers.
Videos with subtitles and captions are more likely to be shared on social media than those without. This is because they’re accessible to a wider range of people, and viewers are more likely to watch them all the way through. Additionally, subtitles and captions make your videos easier to understand, which can increase the likelihood of them being shared.
Subtitles and captions can also help increase exposure for your videos by making them more accessible to viewers who speak a different language than the one your video is in. This allows you to reach a broader audience on platforms like YouTube and Facebook, where you can add multi-language subtitles and captions for free!
If you’re ready to get started adding subtitles and captions to your videos, there are several options available. You can choose from professional captioning services or automated transcription tools that will quickly transcribe audio to text that you can then add as subtitles or captions.
Both of these options have their pros and cons, so be sure to evaluate your needs and budget before making a decision. If you have a large video library or need high-quality captions, a professional captioning service may be the best option. However, if you’re on a tight budget and need a faster solution to caption your videos, then an automated subtitling and transcription tool like SubtitleBee can be a more cost-effective solution.
Subtitles and captions can help you reach a wider audience, increase engagement and social shares, and boost your SEO. They’re also great for making your videos more accessible to viewers with different disabilities.
If you’re not sure where to start, try an automated transcription tool like SubtitleBee to quickly transcribe your video content into text that you can then add as subtitles or captions.
What do you think? Do you use subtitles or captions on your videos? Let us know in the comments below!